What consulting services does Fama Ndiaye offer?

Fama Ndiaye offers K-beauty brand strategy, market entry consulting for Europe, UAE, Middle East, and Africa, inclusive beauty advisory, retail partnerships, and brand positioning for Korean beauty brands targeting global markets.

How can I work with Fama Ndiaye?

You can work with Fama Ndiaye through AGASKIN, her Seoul-based K-beauty agency. She offers consulting engagements for Korean beauty brands, retailers, and founders entering European, Middle Eastern, and African markets.

Does Fama Ndiaye specialize in inclusive beauty?

Yes. Inclusive beauty is central to Fama Ndiaye's consulting approach. She specializes in helping brands develop strategies for diverse skin tones, melanin-rich consumers, and underserved beauty markets across Africa, the Middle East, and beyond.

What Fama Does

You don’t need another copywriter, influencer, or diversity checkbox.

You need someone who understands beauty — from formulation to language to culture — and can help you build products and brands that actually serve the people you claim to care about.

That’s what Fama does.

Informed. Strategic. unapologetically inclusive.

K-Beauty Consulting Services

Fama Ndiaye is a Seoul-based K-beauty strategist offering consulting services for brands entering Europe, the UAE, Middle East, and Africa. With 10+ years of Korean beauty industry experience and a portfolio of 100+ brands, she provides market entry strategy, inclusive beauty consulting, and brand positioning for global markets.
Fama offers clear, actionable consulting for beauty brands, labs, and founders who want to do better — and build smarter.

Whether you’re refining a product, reworking your voice, or rethinking your whole approach, she’ll help you go from guessing to grounded.

Brand Strategy Audit

For brands that say they’re inclusive — and want to mean it.

Fama will assess:

You’ll walk away with a clear roadmap for building messaging that resonates with deeper skin tones, underserved audiences, and globally conscious consumers.

Inclusive Product Strategy

For brands developing products for melanin-rich skin — or expanding into markets where skin biology varies.

Fama supports with:

This is especially relevant for:

K-Beauty Storytelling & Content

For beauty brands that want their words to work as hard as their products.

Fama will support you in :

Fama dives into your brand voice, product narratives, and consumer touchpoints to help you build messaging that resonates — not just performs.

Whether you’re refreshing your tone, launching a new product, or telling your founder story with more depth, Fama helps you make sure your words match your work.

Inclusive Visual Strategy

For brands that know inclusion isn’t just who you show — it’s how you build with visuals and campaigns that aren’t just “diverse” on the surface.

Fama partners with your creative and marketing teams to :

Craft inclusive casting briefs (beyond tokenism)
Guide lighting, makeup, and set styling that honors deeper skin tones
Build visuals that align with your product’s real claims and capabilities
Ensure post-production and editing respect skin integrity and texture

This is for brands ready to stop defaulting to outdated beauty ideals and start showing up with honesty, creativity, and cultural care.

Founder Coaching & Brand Support

For beauty founders who need a trusted expert in their corner.

This isn’t a one-size-fits-all coaching program. It’s dedicated, expert partnership to help you:

Flexible options available for one-off sessions or ongoing retainers.

Speaking & Workshops

Fama regularly speaks and runs workshops for:

Topics include:

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Want to Work Together?

If you’re serious about making the industry better — and making your brand stronger — Fama is ready to help you do both.