Fama Ndiaye is a Seoul-based K-beauty strategist and founder of AGASKIN, with over 10 years of experience in the Korean beauty industry. She specializes in inclusive beauty consulting and Korean beauty brand expansion into Europe, the UAE, Middle East, and Africa.

What is Fama Ndiaye known for?

Fama Ndiaye is known for her expertise in inclusive K-beauty for diverse and melanin-rich skin tones, and for helping Korean beauty brands expand into global markets including Europe, UAE, Middle East, and Africa. She has been featured in Allure and The Korea Times.

About Fama

Q: How many Korean beauty brands has Fama Ndiaye worked with?

Fama Ndiaye has worked with a portfolio of 100+ Korean beauty brands including Mixsoon, TIRTIR, D'Alba, Amuse, and Medicube.

Informed. Strategic. unapologetically inclusive.

K-Beauty Strategy for
Diverse & Underserved Markets

Fama Ndiaye is a Seoul-based K-beauty strategist specializing in inclusive beauty consulting and Korean beauty brand expansion into Europe, the UAE, Middle East, and Africa. Fama Ndiaye is the founder and CEO of AGASKIN, a global K-beauty curator platform connecting Korean beauty with the US, Europe, the Middle East, and Africa. With over 10 years of experience based in Seoul and a portfolio of 100+ Korean beauty brands — including Mixsoon, Tirtir, D’Alba, Amuse and Medicube — she is a global beauty strategist and Korean skincare specialist featured in Allure and The Korea Times.

She helps beauty brands break out of the “universal” trap and start building for the consumers they say they care about.Because real inclusion isn’t about buzzwords. It’s about science, language, access — and respect.

Seoul Based K-Beauty Expert

Fama grew up navigating multiple beauty systems — French pharmacies, Korean skincare, global Black beauty communities — and one thing was always clear:

Most of the industry wasn’t built for her.

She trained in cosmetic science. She worked in the K-beauty space. And eventually, she created her own lane — working with brands who were ready to stop guessing and start doing better.

Now she consults across:

K-Beauty Expertise & Inclusive Beauty

Cutting through the noise
Bridging science and culture
Asking the uncomfortable questions — with clarity and calm
Helping brands build deeper trust with consumers of color
Not letting “for all skin types” slide without the data to back it up

Who We work with

Whether it’s a one-off workshop or full product-to-launch strategy, Fama partners with teams that are ready to move beyond performative inclusionand actually make it work — from R&D through to marketing.

Our Approach

You won’t get fluff, filler, or jargon here. You’ll get honesty, insight, and a calm but serious focus on making the work better.

If that’s what you’re looking for — great.
Let’s talk.

My clients are saying

Client Testimonials

From indie startups to global product labs, Fama’s work leaves a mark — because it helps brands connect with more people, more deeply.

“Fama gave us a completely new lens on what we were building. We thought we were doing inclusion right — diverse models, good intentions. But after one session with Fama, we realised our product claims didn’t match our testing, and our language wasn’t landing. She didn’t shame us. She guided us. We’re better for it.”

“She helped us avoid a costly mistake in product development. We were about to launch a pigmentation serum for ‘all skin types.’ Fama broke down exactly why that wouldn’t work — and showed us how to reformulate and message it better. That product is now one of our bestsellers.”

“Fama doesn’t give you fluff. She gives you clarity. We’d been trying to find the right tone for months. Everything felt either too safe or too preachy. Fama helped us find our real voice — the one that actually connects with our audience without sounding like everyone else.”

“She helped us rework our whole launch strategy — and we gained trust before we even shipped. Most consultants talk about values. Fama talks about systems. She showed us where we were unintentionally alienating people — and helped us fix it, without starting over.”

“The team still quotes her slides months later. Her workshop was the most grounded, no-BS session we’ve had on inclusive beauty. It wasn’t about optics. It was about structure, science, and storytelling. Our marketing team loved it. So did R&D.”