Beauty brands of all sizes — from early-stage founders to global R&D teams. If you’re serious about serving underserved consumers with more care and clarity, you’re a fit.
Consulting, brand audits, product strategy, messaging development, and speaking.
🡆 See the Services page for details.
Yes. One-off strategic sessions are available — especially useful if you need feedback, direction, or clarity before launching or relaunching.
Yes — specifically when it relates to inclusive formulation, ingredient review, and strategy for melanin-rich skin concerns (like pigmentation, sensitivity, or inflammation).
🡆 Reach out via the Contact page with a quick summary of your brand, goals, and timeline.
It means: products designed, tested, and communicated in a way that includes different skin tones, skin types, and lived experiences — not just surface-level diversity.
Some of it, yes. But not all of it. Fama breaks this down in detail on the blog:
🡆 Read: Does K-Beauty Work on Melanin-Rich Skin?
Melanin-rich skin has different responses to inflammation, exfoliants, and certain ingredients. Without proper testing or awareness, even “gentle” products can cause harm or make pigmentation worse.
Not necessarily. Inclusion is about intention — not just expanding shade ranges. You can formulate inclusively from the start, or retrofit existing products with real testing and insight.
Ask yourself: Are we specific? Are we respectful? Are we speaking to real concerns, or using vague feel-good language?
🡆 Get a brand audit if you’re unsure.
Only if you can define them clearly — and back them up. Don’t use buzzwords without substance.
They try to speak to everyone without actually serving anyone deeply. Specificity is strength.
Not necessarily. But you do need to review how your visuals land — especially on deeper skin tones and across cultural contexts.
🡆 Read: Beyond Beige – The Future of Visual Language in Skincare
Ideally 2–4 weeks ahead — especially for consulting blocks, launches, or speaking engagements. Fama works with a limited number of clients per quarte
Project pricing depends on the scope and timeline. Day rates and retainers available.
🡆 Email hello@fama.co to request a quote.
No — she focuses on brand strategy, product integrity, and messaging. But she’ll help you build the foundation that makes that coverage meaningful when it comes.
Yes — particularly for founders of color or those building inclusive brands and needing expert partnership.
You’ll receive a short intake form to outline your goals, followed by a video call or brand review — depending on your package.
get in touch
Fama Ndiaye
Beauty strategist. Cultural translator. Advocate for inclusive products that actually work.
Fama helps brands build skincare and messaging that speaks to real people — especially those who’ve been left out of the default.
From ingredient strategy to brand voice, she partners with teams who are ready to lead with clarity, care, and credibility.
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inclusive skincare consultant, global beauty strategist, melanin-rich skincare expert, Korean skincare consultant, cultural brand messaging
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