About Fama

Informed. Strategic. unapologetically inclusive.

This is What Happens When You Stop Building for the Default.

Fama Ndiaye is a global beauty strategist, Korean skincare specialist, and an expert in inclusive formulation, brand language, and cultural relevance. She helps beauty brands break out of the “universal” trap and finally start building for the consumers they say they care about.

Because real inclusion isn’t about buzzwords or casting calls. It’s about science, language, access — and respect.

How She Got Here

Fama grew up navigating multiple beauty systems — French pharmacies, Korean skincare, global Black beauty communities — and one thing was always clear:

Most of the industry wasn’t built for her.

She trained in cosmetic science. She worked in the K-beauty space. And eventually, she created her own lane — working with brands who were ready to stop guessing and start doing better.

Now she consults across:

What She’s Known For

Cutting through the noise
Bridging science and culture
Asking the uncomfortable questions — with clarity and calm
Helping brands build deeper trust with consumers of color
Not letting “for all skin types” slide without the data to back it up

Who She works with

Whether it’s a one-off workshop or full product-to-launch strategy, Fama partners with teams that are ready to move beyond performative inclusionand actually make it work — from R&D through to marketing.

Not Just a Consultant. A Collaborator.

You won’t get fluff, filler, or jargon here. You’ll get honesty, insight, and a calm but serious focus on making the work better.

If that’s what you’re looking for — great.
Let’s talk.

My clients are saying

What Others Say

From indie startups to global product labs, Fama’s work leaves a mark — because it helps brands connect with more people, more deeply.

“Fama gave us a completely new lens on what we were building. We thought we were doing inclusion right — diverse models, good intentions. But after one session with Fama, we realised our product claims didn’t match our testing, and our language wasn’t landing. She didn’t shame us. She guided us. We’re better for it.”

“She helped us avoid a costly mistake in product development. We were about to launch a pigmentation serum for ‘all skin types.’ Fama broke down exactly why that wouldn’t work — and showed us how to reformulate and message it better. That product is now one of our bestsellers.”

“Fama doesn’t give you fluff. She gives you clarity. We’d been trying to find the right tone for months. Everything felt either too safe or too preachy. Fama helped us find our real voice — the one that actually connects with our audience without sounding like everyone else.”

“She helped us rework our whole launch strategy — and we gained trust before we even shipped. Most consultants talk about values. Fama talks about systems. She showed us where we were unintentionally alienating people — and helped us fix it, without starting over.”

“The team still quotes her slides months later. Her workshop was the most grounded, no-BS session we’ve had on inclusive beauty. It wasn’t about optics. It was about structure, science, and storytelling. Our marketing team loved it. So did R&D.”