Tasked with the ask of breaking the association that wings are only good when enjoyed during specific occasions— like the Super Bowl— our intern team came up with a strategy and series of creative executions that spoke to millennials with a side hustle: showing them that Wingstop is the perfect food for their 5-9 routine.
After releasing a series of sponsored advertisements on social and digital through Instagram, Twitter, and the Wingstop website, Wingstop will create a Wing Workspace which allows hustlers to come in between the hours of 5-9pm and enjoy wings. Wingstop’s Instagram will feature micro-influencers who are known to have a side hustle on their page to promote the space, and of course, their delicious wings.
Instagram Stories- Manifesto
To continue the conversation of the message we are trying to spread with the Campain, Wingstop will launch a series of promoted instagram post using the stylistic elements and voice of the campaign. This post will promote the "Side Hustle" event and give users a link for more detailed information of the events whereabouts.