Role— Creative Technologist
D&AD Awards 2020
At Teen Vogue, we’ve partnered with The Case for Her to gather diverse data to take on the topic of sexual education in the United States. There is a huge gap when it comes to understanding the majority of the topic, not just what is taught in schools. This has led to young women finding themselves confused, uncertain and uninformed during a very important time in their lives. We are working to undo decades of what society has taught these girls in the absence of appropriate teachings.
To continue the conversation of the message we are trying to spread with the Campaign, Teen Vogue will launch a series of promoted Instagram posts which will use copy to normalize the conversation, and then prompting them to click on the digital experience with the "swipe up" feature.